Japan Market Entry & GTM Strategy

We help global companies navigate Japan's complex market - from initial research and GTM planning to early sales traction, without the overhead of a full-time executive hire.
01.
Japan Market Entry Strategy
- Market sizing & competitive analysis
- Regulatory, partnership, and channel assessment
- Go/No-Go recommendation with clear roadmap
02.
Go-To-Market Execution
- Positioning and localization for Japan
- Sales motion design (direct, channel, or PLG)
- ICP definition & initial pipeline build
03.
Fractional GM/COO
- Embedded leadership (1 to 3 days per week)
- Team build, onboarding, and operating cadence
- Pipeline ownership, forecasting, and reporting
Founder

Kazuki Kawaguchi
Founder, Intergate Partners
Japan Market Entry and GTM expert with 20 years of experience building and scaling global businesses in Japan. Proven track record of launching and growing international platform companies, with full P&L ownership across sales, marketing, partnerships, and operations.
Past leadership experiences
ClassPass Japan GM
Homage Japan GM
Amazon Japan various leadership roles
Hakuten GM
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